Government decision-making is complex. Private companies, non-profit organizations and government entities themselves frequently turn to public affairs or “lobbying” firms who specialize in understanding and navigating the labyrinth of elected and appointed decision-makers. Public affairs and lobbying firms help clients understand the intricacies of the government jurisdiction or agency they are facing and the layers of laws and regulations that affect the client’s issues in order to obtain a favorable result. The desired outcome may be to secure a contract, influence or impact an administrative action or to effect or prevent a change in law.
Effective lobbying creates a climate in which public officials can act. Therefore shaping public policy may require a combination of clear issue identification, public communication and education.